I rarely watch Sky, especially MTV, so I never see those, but I've been looking at his flash stuff, and they're fantastic!
There's a link on that site, methinks, of what he did advert wise. They're similar to the Weebl n Bob stuff, except instead of Pies, its Anchor Spreadable. It's funny, trust me. If he didn't do the adverts, I would have never seen his other stuff (I LOVE JELLY by BOB!). So think of it this way, the adverts are basically getting more people to view his work (whilst also trying to sell a product).
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